Updated daily

SERP volatility index

How much Google is reshuffling results today, on a 0–10 scale — computed from real position changes across thousands of tracked keywords.

2.6
Normal

Typical background churn. Nothing unusual happening.

30-day average 3.0

1.93.34.76.17.5Jul 23Jul 30Aug 7Aug 14Aug 21

By category

Some verticals move far more than others

Health4.8
Finance4.1
Software3.2
Ecommerce2.9
Travel2.4
Local1.8

How this is computed. Each tracked keyword’s top-10 domain ordering is compared against the previous day and the absolute rank movement averaged. Domains entering or leaving the top 10 carry a fixed penalty — otherwise a total reshuffle would score lower than a mild reorder. The index is aggregate-only: a category is not published unless it clears a minimum sample size, so no individual customer’s keyword set can be inferred from it.

Volatility is only useful if you know which of your keywords moved

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