Free tool

Domain Authority checker

Look up Moz Domain Authority, Spam Score and referring domains for any site. Three checks a day, free.

What DA is, and what it is not

Domain Authority is Moz’s model predicting how likely a domain is to rank, scored 1–100 on a logarithmic curve. Google does not use it, has never used it, and has said so repeatedly. It is useful for one thing: comparing sites against each other. Moving from DA 20 to 30 is achievable; 70 to 80 represents an enormous difference in link equity.

  • Logarithmic — the gap from 70 to 80 dwarfs the gap from 20 to 30
  • Relative, not absolute: only meaningful compared against competitors
  • Spam Score above 7 warrants a look at the backlink profile
  • Not a ranking factor and not something to optimize directly

Frequently asked questions

Does Google use Domain Authority?+

No. DA is a third-party metric built by Moz to approximate ranking strength. Google has confirmed many times that it has no equivalent internal site-wide authority score that it exposes.

What is a good Domain Authority?+

It depends entirely on your competition. In a niche where the top ten sit at DA 25, a DA 35 is strong. In finance or health, DA 60 is table stakes. Compare against the sites currently ranking for your terms, not an absolute number.

How do I increase DA?+

By earning links from relevant, authoritative sites — the same thing that improves actual rankings. Chasing DA directly, through link schemes or bought links, raises Spam Score and risks a penalty.

What does Spam Score mean?+

The percentage of sites with similar features that Moz observed being penalized. Under 4% is normal. Above 7% is worth investigating — usually thin content, an unnatural anchor profile, or low-quality inbound links.

Why only three free lookups?+

Each lookup is a paid API call to Moz. Three a day covers genuine research; unlimited checks are available with an email, and RankVault customers get DA on every marketplace listing automatically.

DA on every link you consider buying

RankVault's marketplace shows Domain Authority, Spam Score and verified Search Console traffic on every listing — so you are not evaluating a publisher on a screenshot.